Comfort Collection
Premium Comfort Support+
Sale price£47.95
Regular price£95.90
All-day Comfort+
Sale price£47.95
Regular price£95.90
Zero Feel Wireless Comfort Bra
Sale price£47.95
Regular price£95.90
All-day Comfort+ Mesh
Sale price£47.95
Regular price£95.90
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The Bra & Bloom Story
Every woman deserves to feel at ease in her own skin — supported, comfortable, and free to be herself.
Because when comfort blooms, confidence follows.
Blog posts
Comfort Matters Roundtable 2025
Insights From Women Across the UK on Confidence — Support & Everyday Well-being Introduction Comfort is no longer a minor detail — it has become a defining part of how women move, feel and nav...
Bra & Bloom Fit Innovation Lab
Where everyday comfort is engineered, tested and perfected. At Bra & Bloom, comfort isn’t a trend — it’s a science.That’s why we created the Fit Innovation Lab, a dedicated space where our desi...
