Bra & Bloom Fit Innovation Lab

Where everyday comfort is engineered, tested and perfected.

At Bra & Bloom, comfort isn’t a trend — it’s a science.
That’s why we created the Fit Innovation Lab, a dedicated space where our designers and test groups work together to understand what truly matters to women aged 35–75: support, softness and confidence that lasts from morning to night.

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How We Test Comfort

Every design is developed using simple but highly effective test methods:

• Strap Tension Analysis – reduces pressure on shoulders.

• Band Stretch Testing – prevents digging, rolling or shifting.

• Weight Distribution Modelling – improves comfort for fuller busts.

• Motion Testing – ensures the bra stays in place during daily movement.

Each test focuses on one goal: creating support that feels effortless.

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Real Feedback from UK Women

Our wear-testing sessions in Manchester, Birmingham and London bring together women aged 35–75 to try our designs in real life.
Their feedback helps us refine softness, breathability and long-hour comfort.

A few key findings from 2025:

• 81% felt noticeably less shoulder strain

• 72% said the bra stayed comfortable for 10+ hours

• 68% reported a smoother, more confident silhouette

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The Standout Result: Premium Comfort Support

Across all tests, one design consistently came out on top:
the Bra & Bloom Premium Comfort Support Bra.

It offers:

• balanced lift

• soft, adaptive support

• a stay-in-place fit designed around the needs of women 45+

It’s comfort you don’t have to think about — that’s the entire point.

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Why This Matters

A well-fitting bra changes how you feel, how you move and how confidently you go through your day.
Our Innovation Lab exists to make that experience available to every woman.

Bra & Bloom will continue investing in thoughtful design, real testing and the everyday comfort women deserve.