ABOUT US

Born from real experiences. Designed to make you feel your best.

Bra & Bloom was founded by two sisters, Emma (52) and Claire (54), who both knew the struggle of finding a bra that truly felt good.

As a nurse and a tailor, they saw from different sides how comfort affects confidence — how the right fit can change the way a woman carries herself.

In 2017, they started small, sketching designs at the kitchen table, determined to build something better.
They began from the inside out — first defining what comfort really means, then creating bras that met those standards without compromise.

What started as a personal search became a mission:
to craft everyday essentials that make women feel supported, beautiful, and confident — every single day.